All About Apples

September 21, 2004

   
 


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Tuesday, September 21, 2004, 11:01PM

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To print or not to print. That is the question. As a technology enthusiast (and professional) I am a big fan of progress, innovation, and the magic of software and computers. It's what has allowed this site to make a really cool cookbook and distribute it all over the world. That said, there is something about the physical world that just cannot be replaced by bytes. Especially when it comes to books. And especially when it comes to beautiful photo-rich cookbooks. And so, while we've had incredible responses to our first ever cookbook (even a mention in the New York Times - free registration required) we've also heard one message loud and clear. "We want a printed version."

While Lampreia is a first class restaurant, and Scott Carsberg is an incredible chef, tastingmenu is a small operation. We're not quite ready to offer printed versions of All About Apples. It will probably be some time until we get there. But in the meantime, we do recognize that everyone wants to get a taste of the cookbook. So in the spirit of giving everyone something to tide them over until we have a printed edition, effective immediately All About Apples is FREE to download. Tell your friends and family, feel free to forward around a link, download as many copies as you want. And enjoy. Tomorrow we'll continue our tour of the recipes.


 

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