Constraints Force Creativity,
July 27, 2006 — This is not an original thought or
observation. But I did come to this realization on my own. As often
happens, once you notice something, it seems to appear everywhere.
Much more likely is that I never noticed this truism until I learned
the lesson myself, and then all of a sudden I started noticing what
had always been there in the first place.
"I didn't have time to write a short
letter, so I wrote a long one instead."
- Mark Twain
Unlimited freedom in fact negates creativity and creates laziness.
The lack of rules or constraints make it easy to be random.
Whether it's writing an overly long blog post because we can't
afford an editor, or putting wasabi aioli on everything, the concept
remains the same. Part of the marvel of Shakespeare's sonnets are
that they must be fourteen lines and in iambic pentameter. Slate
points out that some of the best writing at the New York Times is in
the shortest amount of space - the TV listings. Examples abound. So
why is it that the first thing many chefs do when they get their own
restaurant is take a meandering and undisciplined tour of every
favorite dish, ingredient, and technique they'v ever encountered.
Freedom often kills focus.
I know that Chefs are eager to exercise their independence by
putting out their own personal cuisine - making their mark as it
were. Why in our culture are we more interested in novelty than
quality? Chefs respond to it trying to come up with their own
hybridizations, fusions, and unique visions. Foodies don't help when
they lambaste restaurants for copying dishes from other restaurants.
When was the last time you heard a chef open up their first
restaurant and proudly proclaim that their food would be perfectly
executed soulful traditional Italian food from Emilia Romagna (or
wherever).
It's funny, because when chefs get the top job
they likely feel that its' the first time they can
finally stretch and explore. But often the thing
that got them the top job in the first place is
focus. Having a specific role and doing it well is
what gets you advanced in the kitchen. Learning
comes slowly. Over time. It's not necessarily a function of
being brilliant. It's about experimentation, and
iteration, and tasting the food, and comparing that
taste to the picture in your head. Some of the best
chefs have the ability to picture flavor in their
heads. I believe this is the exception rather than
the rule.
How about new head chefs making their mark through restraint, a
focus on tradition, or even heaven forbid - unequalled
hyper-consistent focused execution and incredible attention to
detail. I don't care what kind of food that chef is making. I'll eat
it. But when they're busy trying to create their own style instead
of paying attention to details, quality suffers. It's not just
distraction, I've talked about it before, but you have to know how
the food is supposed to taste in order try and execute with
perfection.
There are very few restaurants I've eaten at where the chef
can both truly create their own style as well as execute incredibly
consistently.
Daniel
Boulud comes to mind. On the one hand you may be surprised at my
choice, as he is clearly playing within the framework of modern
French haute cuisine. But Boulud (or now his Chefs de Cuisine) show
seemingly very little restraint when it comes to the number of
elements that make up each dish. The more elements, the more
variables. The more variables, the more opportunity there is for
failure and inconsistency both in coherence and execution. But
somehow Boulud makes a symphony out of the numerous ingredients that
comprise each item on the menu. Actually, it's more like a string
quartet where each instrument is actually four identical instruments
playing in perfect unison so it seems like there's only one perfect
lush contributor.
The
fact remains, most chefs are not Boulud, or Wylie Dufresne who
exhibits the same skills in a completely different way. In fact,
almost none are. The ability to go outside the boundaries in
ways that remain coherent for customers is limited to those that
learned to stay within those same boundaries and execute
consistently year over year over year. In the immortal words of
Uncle Ben (not the
rice guy), "with great power comes great responsibility". More
chefs should heed his sage advice.